al
PZC App
Date
Team
Sept.-Dec. 2024
What I Did
Research, UX/UI
Dylan Pham
Angela Lin
Dewi Kewalis
Michelle Wu
Riddhi Gupta
Owen Simpson
Damian Uduevbo
Jun Wei Huang
Figma, Jira
Tools
Charles, the founder of Pasta Zaddy, approached us to develop a mobile application tailored to his unique brand. Having cultivated a substantial following through hosting intimate pop-up culinary events at his residence, Charles sought to enhance the experience for his community. The primary objective of the app is to simplify the booking process for these pop-ups and provide a platform for sharing his pasta recipes with his audience.
THE PROBLEM
There isn't a straightforward way for Charles' community to book his events and learn more about his recipes.
IDEATION
Figuring it all out
Defining User Flows
We knew the core of the app would be the events booking section and magazine. We also needed to figure out a way for Charles to communicate with his users. Working with the developers, we outlined each feature flow.
Event Calendar Flow
DESIGN
Building Charles' brand
Colors and Elements
The first thing that our team had to wrap our heads around was that this app had to reflect a personal brand. That meant Charles was the one who determined what represents him and his personality.
Charles had an idea of what core colors represented him and his community. He wanted a dark theme with a bright pink to give a similar ambiance to what he wanted his restaurant to look like in the future.
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Another important element to him was hearts as he's known for wearing heart-shaped glasses.
Typography
We settled with League Spartan as Charles really liked the letters in all-caps and it screamed night jazz club. It was clean and modern and could be turned into a sign.
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In addition, Libre Baskerville was used to complement League Spartan to give the app's type and magazine a book-like feel.
Logo Variations
Lo-fis
A quick look at lo-fis for the homepage, magazine, event calendar, and blog. We had to consider many complex interactions within the app, such as the magazine's swiping system. Charles also wanted full-screen photos to show off photos of his recipes.
Design systems and developer talk
Outlining Component Specs
When talking to developers, design has to be strictly detailed out in order for it to be carried out in the final product. We created a design system and created specs for each compenent.
Horizontal Events Card Component Specs
A Look at Some Design System Components
THE SOLUTION
An events calendar and magazine app that builds community.
See your events and magazines
See all your reserved events , upcoming bookable events, and the newest magazine.
Book pop-ups
See all the upcoming pop-ups and reserve your seat.
Browse through the magazine
Find Charles' own recipes and his restaurant reviews through the magazine.
Hear what Charles has to say
Keep up with Charles with updates in his blog page.